RESEARCH: DISTRIBUTION COLLAGE

My chosen film (Marvel Infinity war) is positioned as a spectacle in order to draw in the audience. Marvel uses their social media accounts in order to build hype by interacting with the audience, e.g asking how excited they are. This would generate more and more discussion around the film, maybe cause those who see the post to speak to their friends or family members. The fact that they are asking this adds more to the selling point that it is a spectacle, the idea that if you fail to watch it; you're missing out.

In the poster, a key strength of the film is exploited in an effective way. Infinity War features a cast of all the characters in the Marvel cinematic franchise. This is used in the poster where they display all the characters showing the audience just how many of the favourite established series are crossing over.

Kezia Williams explains that the movie market has become so congested that in order to sell a film successfully you need to make it stand out to the audience, otherwise you will release a film without anyone realizing that it has been released. Or the film won't interest them enough and they prefer to watch another film. 

Chris Resseling explains that before marketing a film you must be aware of the key selling point of the film and who the target audience is.